3R Conceptual Housing

Graphic Design
Project Overview
Imagine a self-sustaining smart house, consciously integrated into the landscape, that fosters the opportunity to disconnect from our fast-paced lifestyle and reconnect with nature. Can luxury living intersect with off-grid living? This was the design brief presented by a private investor looking to develop a concept that could be marketed to other investors.
Design Process
A team of architects and designers from WestEast Design Group facilitated a workshop to better understand the investor's goals and vision for the project. After the workshop, I collaborated with the design team to produce a booklet that summarized the project concept, guiding principles, and vision. The booklet also functions as a piece of marketing collateral that can be shared with other potential investors.
Deliverables
Print/Digital Booklet
The booklet was presented to private investor, who was thrilled with the product. He has spent the last several months coordinating additional investors, and recently reached out to begin the next phase of the project.

Click here to see the full booklet
Please note: While I contributed to the art direction of the architectural diagrams, I was not involved with their production.